The Engineers Guide to Sales

This intensive one-day workshop is designed for engineers of all experience levels seeking to enhance their contribution to the sales process.

It’s ideal for:

• Engineers employed by companies offering engineering services or technical support.
• Engineers who provide technical expertise to support sales teams.
• Engineers acting as primary sales resources within their organisations.

Programme Outcomes:

Upon successful completion of this course, participants will be able to:

• Articulate the role and significance of sales within a business, particularly within the engineering context.
• Apply general sales methodologies to contribute effectively to the sales team’s efforts.
• Develop and enhance communication and adaptability skills to build stronger relationships with current and potential clients.
• Effectively translate the technical benefits of their engineering products or services into tangible cost-saving advantages for their customers.