Courses at HWGTA

Bridge the gap between sales and engineering, fostering better collaboration and communication. This workshop equips engineers with the essential knowledge and skills to become active participants and valuable assets in driving sales success. Participants will gain a comprehensive understanding of the sales cycle and how their technical expertise directly translates into customer value.

Key Learning Areas:

Sales Fundamentals: Participants will delve into the core principles of sales, its critical role within a business, and gain a thorough understanding of the complete sales process.

Bridging the Sales & Engineering Divide: The workshop explores the relationship between sales and engineering functions, highlighting both the unique aspects and the common ground between these disciplines. This fosters a more seamless collaboration and a unified mindset.

The Engineer as a Salesperson: Participants will discover how their existing engineering skills can be effectively leveraged in sales-related tasks. The programme focuses on identifying and effectively communicating the often-overlooked selling points of their company's engineering products or services.

Practical Sales Skills & Techniques: Participants will acquire valuable practical skills and techniques directly applicable to the sales environment, including effective monetisation strategies.

A Holistic View of Sales: This programme fosters an appreciation for the broader sales ecosystem. Participants will gain valuable insights into how marketing efforts contribute to the sales process and how these efforts connect to their daily engineering work

This one day course is for those who would benefit from managing their time more effectively

Train-the-Trainer courses equip employees with the skills to become effective internal trainers. This benefits businesses by:

• Cost reduction: Building in-house training capabilities decreases reliance on external trainers.
• Efficiency: Tailored training can be delivered more rapidly and flexibly to meet specific needs.
• Knowledge retention: Expertise is shared and preserved within the organisation.
• Employee development: Trainers gain valuable leadership and communication skills.
• Improved training quality: Consistent messaging and delivery are ensured.
• Enhanced employee engagement: Internal trainers often have deeper connections with colleagues.

This half-day course provides essential insights into the GDPR, equipping you with the knowledge to safeguard data privacy and ensure compliance within your organisation.