Creating a Marketing Strategy

Who is this course aimed at?

This workshop is designed for those with a basic understanding of business Marketing and who now needs to structure that knowledge into a targeted goal-achieving strategy.

Do you need previous experience or qualifications to attend this course?

Basic knowledge and experience in a Marketing role with a general understanding of on and offline Marketing platforms, methods and media.

Course Content

This course demonstrates how to create an effective marketing strategy document inline with specific business aims, and how to select different elements of marketing to deliver certain outcomes


At the end of the course, you will be able to recognise and demonstrate the following:

  • The purpose of a strategy
  • The elements that make up a strategy
  • What you want your Marketing Strategy to achieve
  • The right marketing avenues to choose
  • How to structure your activities
  • The creation of marketing campaigns
  • How to calculate a marketing budget
  • What resources and budgets you will need to deliver your strategy


No formal assessment

Car Parking

Available on site


Buffet lunch and Teas / coffees provided.


To make a booking please complete the booking form and return to Emma Codd via email: - thank you!