Advanced Selling Techniques – how to generate new business

Who is this course aimed at?

Whether pursuing outbound direct selling or handling inbound sales enquiries, this course advocates proactive approaches and is ideal for those in high performance environments, leading teams and wishing to gain a competitive advantage

Do you need previous experience or qualifications to attend this course?

                          The module is designed for existing frontline sales people looking to enhance their skills in practical and natural selling techniques while steering and influencing the outcomes.

Course Content

The skills can be applied to most business sectors where there is a requirement to get products and services to market, secure in-coming enquiries and proactively generate new business and close sales.   The workshop will naturally enhance individual communication skills, motivation and confidence.


At the end of the course, you will be able to recognise and demonstrate the following:

  • Overcoming objections
  • Achieving higher value orders
  • Selecting better prospects
  • Applying Features & Benefits
  • Becoming your client’s valuable asset
  • Communication techniques
  • Negotiation skills
  • Handling complaints
  • Different closing techniques


No formal assessment

Car Parking

Available on site


Buffet lunch and Teas / coffees provided.


To make a booking please complete the booking form and return to Emma Codd at